She learned to weave at a young age, continuing a tradition passed down through generations. Today, with her own loom and her hands as her main tools, she creates products like blouses, scarves, and morrales—traditional woven bags popular in her region. Through the Women Entrepreneurship Program (WEP), our initiative for providing financial resources, mentorship, technical assistance, and training opportunities for women-led businesses, Juana has accessed financial suport to buy thread more consistently, without needing high-interest loans.

In the past, she could only sell her products one at a time. Now, she’s able to sell by the dozen, reaching more people and earning a more stable income. As her production has grown, so has her ability to provide work for others—Juana no longer works alone. She’s now offering opportunities to others who help in her workshop, expanding the reach of her small business in the community.

Thanks to the training she’s received, she’s also learned to better manage her work and plan for the future. With part of her earnings, she invested in two cows, helping her diversify her income and support her household in new ways.

Although she still works from home, Juana dreams of opening her own clothing store—a space where she can display her products and welcome more customers. It’s a long-term goal, but she’s taking steady steps to get there.

With her loom as witness and her children as motivation, Juana weaves more than products—she weaves opportunities, perseverance, and community.