Fishy Business in Piedra de Horeb
Fish farmers in Piedra are generating a prosperous living through the business of fish – a market-driven model that we’re ready to replicate.
Five years ago, farmers in Piedra de Horeb like Germán were forced to work for giant haciendas, without any control over their futures. Now, well-organized, they've created their own sustainable, registered and profitable business. They consistently supply in-demand tilapia to markets that guarantee a steady income. That stable income, combined with safe housing, healthcare access, and education for their children, has changed the trajectory of these families' lives.
Witnessing the success of Piedra’s small scale business operation is an encouraging and promising glimpse at what the future can look like for all of our communities if we implement this market-driven strategy on a much larger scale in 2016.